My experience with digiXMAS Directory Submitter

May 30, 2010 by

The ability of submitting your web site to thousands of directories might sound promising, but there are many search engine optimisers who think that it is no use to mass submit to low-quality or spammy directories. So what’s the truth about high volume submissions to low quality (or zero page rank) link directories? To get a bit more balanced picture of this frequently debated link building method, read my review of digiXMAS, and the description of the results which can be achieved with this directory submitter.

First of all, digiXMAS is not a ‘miracle tool’, it will not be a ‘one-stop shop,’ the only solution you need for your link building campaigns. digiXMAS — and the link building solution it proposes — of course has its pros and cons: while it provides you a lighting fast solution to submit your sites to hundreds of web directories, the problem with these link directories is that the vast majority of them provides little or no added value, therefore they are not quite reputable sites for search engines.

Cons

  • Although this directory submitter gives you access to almost two and a half thousand directories, there are only hundred web directories with PageRank 4 or above.
  • Among these directories there are a lot of recicled domains, so these sites have gained reputation for other reasons than being a quality directory.
  • Since there aren’t really too much authority sites among these directories, do not expect to achieve good rankings for highly competitive keywords.
  • Nevertheless there are many responsive directories accepting your link submissions in a matter of days or weeks, results come quite slowly, so use only if can wait three or more months to see ranking improvements.
  • If you submit your sites too fast, and/or you use just a few title and description variants, then you risk getting downranked or banned for a few months.
  • Many directories where your site has been accepted will not show up when you check your site’s external links with Yahoo! Site Explorer or Google Webmaster Tools. For instance if you have submitted your site to cca. 1500 directories where 500 will list your submission, only approx. 10% will be shown by Yahoo!, so only 50 distinct domain will be listed if you query the external links at Yahoo’s Site Explorer.

Pros

  • There are certain situations where big numbers do count, for instance when you want to “obfuscate” your link building efforts. Throwing in some PHPLD powered directories with digiXMAS will make your site’s external link network more diverse, thus making harder to evaluate, which kind of link building technique led to the high rankings.
  • Also if you happen to have a client who is obsessed by big numbers, you can easily present a few hundred new links thanks to digiXMAS.
  • Because virtually no directory owner (or administrator) will visit your site before accepting or rejecting it, if you write consistent or credible titles and descriptions for the suggested link, it might be accepted even if your site’s topic is completely different.
  • As nobody checks your site, you can also submit non-English web pages with English descriptions and Titles and you will achieve almost the same results as you would with English language sites, of course if you target for English keywords. (Quite a few directories have “World” category for non-English sites, but by default these directories are meant for English sites.)
  • You can also submit international sites with non-English titles and descriptions: albeit your submission will be more likely rejected, many of these link suggestions will be accepted and listed even in categories outside of “World” and “Regional”, thus mixed with English web sites.
  • As I mentioned above you cannot achieve impressive results when it comes to highly competitive keywords, but you can get considerable improvements with the ranking for less frequently used keywords and longer expressions.
  • Since many directories will accept your submission with the link anchor text you specified, you can improve your rankings for keywords and expressions you would never use on your web pages, such as mistyped keywords, expressions related to your competitors, etc.

Conclusions

Although not as effective tool as it might seem when you only see the number of directories, digiXMAS

  • helps you to rank better for keywords or expressions mostly belonging to long tail search,
  • is an useful tool to widen the range of keywords and expressions you optimize your site for,
  • lets you to get ranked for keywords which cannot be found on your web site at all
  • can provide a further link building opportunity for non-English sites even if you have submitted your site to every directories collecting links in your language.

That’s why I suggest that if you need to do an extensive link building camaign and you have run out of obvious ideas how to gain more links or if the competition is so high that you will have to use every possible method to get more backlinks, digiXMAS is a cheap and effective tool for you, nevertheless it will not make your site succesful itself, therefore you should combine this directory submission with other link building techniques.

If you build your links slowly (eg. continously submitting to all directories during a six monts period), and you vary the titles and descriptions, you will not be banned for the targeted keywords.

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